Among the most precious food constituents, Agricultural Products are exclusively tested to ensure that they meet all the compositional materials. These things should be free from being mixed with extraneous materials. That is, they must be purified in all respect following every rigidity of regulation ranging from using manures or other procedures of farming.
An exclusive range of Agricultural Products starts from agricultural supplies and seeds to fresh fruits and vegetables. The trusted manufacturers and suppliers deliver these agro-products at favorable prices to different countries all through the world. The agricultural farm produces these items following the cutting-edge expertise to meet all the necessities of the industries.
These days, mere growing of agricultural products won’t do. It needs to be done technically. The products should be marketed to the right buyers. Without marketing, no product can find its way to consumers. This only can bring the popularity of the products.
What is agricultural marketing? It is moving the products from the farm to consumers. This is not so simple as it appears to be. It passes through various processes of the marketing plan, including directing and management of agricultural products.
The top 7 types of agricultural marketing are: Primary Marketing, Secondary Marketing, Terminal Marketing, Fairs Marketing, Regulated Marketing, Co-Operative Marketing, and State Trading.
These are done following 5 agricultural activities:
How the new farmers market their products is the key question to Agriculture Products. Initially, they don’t produce for the world market, they only focus on the local market. Though farm media is giving attention to the rising markets for organic, natural, and locally-produced foods. This new marketing is treated as niche marketing, which suggests limited selling and is relevant to some special producers.
When the niche marketing becomes larger, they become the attraction of mainstream retailers and then wholesalers. The experts think that the marketing approaches of new farmers will be like commodity marketing. The current market condition will decide the cost. The farmers can either accept the price or quit the market.
However, the solution for buddy farmers is to maintain their status as Agricultural Products suppliers, instead of commodity growers, even so, the organic, natural, and local foods are turned into generic commodities.
The new farmers should be aware that however small they may be, they are also limited by the rules and regulations and the discipline of the marketplace.
The new farmers should know how to fix the prices of the products. They must not accept any price that the marketplace imposes on them. Even when the farmers sell their Agricultural Products through retail stores or any public organization, new farmers need to know their ability to retain their place in the market as a seller of agro-products, not as commodity sellers.
Marketing strategies of the Agricultural Products for the new farmers may need farmers markets, roadside stands, on-farm sales coupled with “pick-your-own” or “agro-tourism events.”
If you are a new or small farmer, explore the market online or offline to know more about the marketing strategies of the agro-products.